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A model in nonbasique at a skate park
A model in a cropped nonbasique top
<image/>
Ink#0A0A0B
Bone#F4F1EA
Dempet#9C968B
<colours/>
Close-up of a black T-shirt with the logo at the centre

<the-idea/>

The store is a cinema. The drop is the main feature.

Be brave, be nonbasique.

<voice/>

The typeface Archivo in headings, white on black
The body typeface, black on bone
A model in the L'Éco Urbain hoodie
<image/>
A model in a white nonbasique T-shirt
<colour/>

The whole store plays in real time.

The film runs in the browser, and you can buy in the middle of it. Behind it sit our own store engine and payments, in five languages. Switch WebGL off and the store stands just as firm.

5/
languages in one store
4/
garments in the cast of this drop
1/
film instead of a front page

Dare to be unlike the rest/

We're ready when you are.

<let's talk/>
NextC'est la vie/